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When I told my friends and colleagues of my mission to Ethiopia, I received two kinds of responses. “You must be crazy, it’s a dangerous place, people are dying there of hunger and disease”. Generally, people think of Ethiopia as a land of barren deserts and starving people. However, another reaction was: “How lucky, IContinue reading “When you lift your head the world looks different”
“Ethiopia scarcely receives more than a sentence or two in the histories of coffee and the Kafa region – the place that arguably gave everywhere outside of Ethiopia the name for the drink. Kafa is the home to the worlds’ original coffee culture, yet it remains virtually unknown”.
Before the actual mobilisation of any of my international assignments I had done a great deal of preparation. In fact, I consider preparation as a major part of the mobilisation process. I always turn to these trusted tools and resources